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MUIC: 043 Introduction to Revenue Management in Restaurant Business

Introduction to Revenue Management in Restaurant Business


MUIC
Enrollment is Closed
 About Course
    This course provides an introduction to revenue management principles and practices tailored specifically for the restaurant industry. Participants will learn how to optimize pricing, manage demand, and maximize revenue through strategic decision-making. The course combines theoretical concepts with practical applications, making it ideal for current or future restaurant managers, owners, and hospitality professionals.
 Objectives
  • 1. Define content marketing and its role in the digital marketing landscape.
  • 2. Analyze market demand and customer behavior to make informed pricing decisions.
  • 3. Apply effective pricing strategies to maximize revenue.
  • 4. Utilize technology and data analytics to support revenue management decisions.
  • 5. Apply revenue management techniques for a restaurant.
 Target Group
  • Consumer Behaviors, Sales and Marketing
 Period
  • Total online learning hours 12 hrs.
  • Self-paced
  • Every academic year
 Evaluation
  • The results are measured and assessed through the post-test of 100 points. Students must achieve a total score of 70% or more to be able to obtain the Certificate.
 Instructor

Course Staff Image #1

  1. Course Number

    043

  2. Classes Start

  3. Estimated Effort

    2-3 Hours per Week