About Course
Learn content creation, strategic planning, and success measurement to win in the digital age. Create engaging content, build a winning strategy, and track your progress to become a content marketing expert.
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Objectives
- 1. Define content marketing and its role in the digital marketing landscape.
- 2. Develop buyer personas, set SMART goals, conduct keyword research, and analyze competitor
content.
- 3. Design a content calendar and distribution strategy, and craft compelling content across various
formats.
- 4. Utilize analytics to track permance and make data-driven decisions for continuous improvement.
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Target Group
- General knowledge in business and marketing
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Period
- Total online learning hours 12 hrs.
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Evaluation
- The results are measured and assessed through the post-test of 100 points. Students must achieve a total score of 70% or more to be able to obtain the Certificate.
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Instructor
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