-
This course aims to explore the relationships between tour guiding and visitor experience by addressing the complex and multiple roles of the tourist guide in contemporary tourism; reviewing different types of visitors; determining visitor needs and preferences in new product development; and identifying meaningful ways to create a visitor experience in disruptive times.
- Students will be able to discuss the complex and multiple roles of a tour guide in contemporary tourism.
- Describe the causes and consequences of the climate crisis.
- Students will be able to differentiate types of tourists and identify consumer needs and preferences in new product development
- Students will be able to indicate meaningful ways to create a visitor experience in disruptive times.
|
|
|
Tourism and Hospitality Management Division E-mail: sompong.amn@mahidol.ac.th & sompong.amn@mahidol.edu |
|
Tourism and Hospitality Management Division E-mail: michael.nag@mahidol.ac.th & michael.nag@mahidol.edu |